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GENLIFE Training & Coaching


Do you want to build a thriving business?

Our GENLIFE Systems training, tools and resources are designed to help our  real estate professionals achieve a new level of business performance. What sets us apart from the competition is the personalized level of service and range of resources we provide to you.

The GENLIFE program covers the entire spectrum of what an agent needs to do to build a thriving real estate business. The program is not only effective for new agents, but existing agents as well. The systems are laid out in an easy to retain format so you can get your creative juices flowing when working through the sections. It’s a complete blueprint for real estate agents to follow. Not just fluff.

Download the GENLIFE Training Brochure:

GENLIFE Training Brochure

GENLIFE Training Brochure

The GENLIFE Training System Blueprint contains:

  • The GENLIFE Startup Agent Plan
  • Purpose Blueprint
  • Influence Blueprint
  • Strategy Blueprint
  • Balance Blueprint
  • Referral Rhythm Blueprint
  • Systems Blueprint
  • GENLIFE Marketing Plan
  • GENLIFE Financial Plan
  • GENLIFE Time Management Plan
  • GENLIFE Agent Gameplan
  • and more…


Our brand’s intranet, The Greenhouse, serves as mission control for your and your agents’ business. The Greenhouse is the one-stop-shop for leads and referrals, talent attraction, listing and marketing tools, skill development and product training, and our brand’s unique resources including our comprehensive closing gift program elements, listing and buyer presentations, and access to savings on tools and services every real estate professional needs to be successful.

Bhg Gen CoachingOur highly professional Client Services team is available for you and your team from 8:30 am -8:00 pm EST via phone, email and chat to answer any question and provide personalized support including welcome calls, Greenhouse maximization, and support to help you take full advantage of brand tools and services

We have an industry-leading suite of training opportunities ranging from live to online to self-paced on topics including:
• New Agent Training
• Skill Development
• Technology Training
• Certifications
• Designations
• BHGRE Luxury Course
• BHGRE Staging Course
• Continuing Education

We also have a full range of product learning classes specific to our tools including The Greenhouse, our PinPoint direct marketing program, and our luxury program, Distinctive Collection.


Business Building System

Success has many definitions in real estate, but one important component is having a work-life balance. Real estate can be a very demanding business that requires considerable time and energy to achieve success. Your income, effectiveness of time invested, and overall career fulfillment will be greatly influenced by the company you choose and the tools, systems, and support that they offer to assist you in pursuing your goals.We developed the Better Homes and Gardens® Real Estate Business Building System to help you do more of what you love and worry less about the other stuff. Elements of the Better Homes and Gardens Real Estate Business Building System include:

  • Business Planning
  • Business Development and Prospecting
  • Instant Online Inquiry Delivery to Your Cell Phone
  • Inquiry Management
  • Personal Marketing
  • Property Marketing
  • Training and Skill Development
  • Online Marketing and Expertise
  • Client Relationship Marketing
  • Follow-Up Programs
  • Leveraging the Power of the Better Homes and Gardens Real Estate Brand
  • Extended Services (warranty, title, mortgage)